Samples

SOURCE: 42-min podcast episode
GOAL: drive leads for a coaching offer
PLATFORMS: TikTok, Reels, Shorts

CLIP 01 (0:42–1:10) — “The mistake that keeps people broke”
Hook: start with the punchline, then explain the WHY.
Title: “This one habit is silently killing your income.”

CLIP 02 (6:05–6:38) — “How to get momentum fast”
Hook: “If you have 30 minutes, do THIS.”
Title: “The 30-minute momentum loop.”

CLIP 03 (12:20–12:58) — “The uncomfortable truth”
Hook: “Nobody is coming to save you.”
Title: “If you need motivation, watch this.”

POSTING PLAN:
Mon: Clip 01 + Caption A
Wed: Clip 02 + Caption B
Fri: Clip 03 + Caption C

CAPTION A (Direct)
Most people aren’t broke — they’re distracted.
Pick one skill. Commit for 90 days. Watch what happens.
#discipline #mindset #creator

CAPTION B (Story)
I used to wonder why nothing changed…
Until I realized I was “busy” instead of consistent.
This was the shift: one skill, one metric, every day.
#consistency #growth #habits

CAPTION C (Premium CTA)
If you want bigger outcomes, stop negotiating with yourself.
One promise. One daily action. One month.
Comment “PLAN” and I’ll send the framework.
#highperformance #focus #entrepreneur

Most creators don't have a content problem.
They have a consistency problem.

Here’s the fix I’ve seen work over and over:

1) Pick ONE pillar
Not 12 topics. One.
If you can’t summarize your message in a sentence, your audience won’t remember it.

2) Build a repeatable format
Example:
- Hook
- Story or proof
- Lesson
- CTA

3) Repurpose aggressively
A 45-minute episode is not “one piece of content.”
It’s 10–30 assets.

4) Remove friction
If publishing takes more than 15 minutes, you won't do it consistently.

Consistency isn't motivation.
It's design.

If you want the exact posting cadence I use, reply “CADENCE.”